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Title: Measurement of attitude scores from beliefs and importances /
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Volume: BEBR No. 50
Creator: Sheth, Jagdish N.
Publisher: [Urbana, Ill.] College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Date: May 12, 1972.
Physical Description: 12 leaves. : tables ; 28 cm.
Language: eng
Subject: Consumers -- Marketing.
Attitude (Psychology)